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Okay, friends…set your alarms because Ulta just dropped their 21 Days of Beauty Sale today. I look forward to this every time but the last few times have been lackluster. This time however it is looking amazing! So I put together some of my favorite items that I love very much should you also want to try them! This is hands-down the best time to grab your any of your go-to products for an insane deal. My advice: bookmark this post, check back on the days my picks drop, and shop the carousel above so you don’t miss anything. I’ll be shopping right alongside you — come tell me what you snag! 💕

🛑 Important to note: Ulta’s 21 Days of Beauty starts today, Friday, August 28, and runs through Thursday, September 17, 2026, with fresh 50%-off deals dropping every single day. Not every deal is on this blog post. The items on sale only stay on sale for 24 hours unless Ulta says otherwise. Some of these are things I use everyday and some are more new to me!

My Top Favorite Deals

All of these are in my favorites or my cart and I’m already waiting for them to arrive. 👇🏻

💄 My Picks by Day

🗓️ Friday, August 28 — Opening Day

⭐️ Fenty Beauty Invisimatte Instant Setting + Blotting Powder — $20 (reg. $39) I use this for days when I am wearing minimal makeup (think – tinted sunscreen, cream bronzer, 15-20 min max getting ready). I just dust a little on the areas I want a teensy-bit of setting and go about my day. When I was doing wedding makeup, brides loved this because it was easy to touch them up in between photos.

⭐️ Patchology FlashPatch Restoring Night Eye Gels — around $9 (reg. ~$17) I love a good eye mask. They are the best for before special occasions or just when I feel like I could use a little pick-me-up for my under eyes. This is a very cheap but GOOD deal!!!

⭐️ Patchology FlashPatch Rejuvenating Eye Gels — around $9 (reg. ~$17) These are the eyes masks I use for helping with fine lines, hydration, etc. One of the best.

🗓️ Saturday, August 29

⭐️ Charlotte Tilbury Hollywood Flawless Filter — $25 (reg. $50) One day back in 2019, I fell in love with this product. It serves so many purposes but I use it to prep the under eye and T-zone area before foundation and concealer. For brides, it was the best for creating a lit-from-within glow. But if you are oily or don’t want any shine, I recommend skipping this one. However for a super-quick makeup routine, I usually mix 2 colors, apply some cream bronzer/blush, and some brow-gel and head out the door.

⭐️ CÉCRED Nourishing Hair Oil — $23 (reg. $45) Beyoncé really knows what’s up. Her haircare line, CÉCRED, is truly one of a kind. This is a pretty lightweight hair oil for scalp and lengths without any greasy weigh-down. I wish more of her line was part of the 21 Days sale!

🗓️ Monday, August 31

⭐️ Living Proof Perfect Hair Day (PhD) Advanced Clean Dry Shampoo — $17 (reg. $33) I held out on this for a long time because I am sensitive to smells and I hate white cast in dry shampoos. However, this actually cleans instead of just masking. No chalky white cast, and it does a very good job of giving my hair a refresh if I have stuff going on after work.

🗓️ Saturday, September 5

⭐️ Rare Beauty Soft Pinch Luminous Powder Blush in Happy — $14 (reg. $27) Tragedy struck when my old Rare Beauty blush shattered on my bathroom floor. So when I saw this was on the sale list, I legit screamed. This is somewhat a powder version of the famously pigmented liquid blush from Rare but it’s little easier to control. “Happy” is the color I use. I like to think of it as a “blush-topper” because it does have some shimmer in it.

🗓️ Tuesday, September 8 — A Big Day for My Cart

⭐️ Dr. Althea 345 Relief Cream — $14 (reg. $27) This is one of those viral products that I came across with skepticisms and I am freaking obsessed. It’s basically a calming barrier cream for anyone with redness- or sensitivity-prone skin. Very easy to apply. I use it all year round.

⭐️ Beekman 1802 Milk RX Advanced Better Aging Dual Eye Treatments — $34 (reg. $68) This brand isn’t talked about enough. I have their other eye cream so this was next on my list. As I go into my 30s, I want to take excellent care of my skin. This particular product is a goat-milk-powered two-step eye treatment that brightens and smooths. I would snag this now while it’s on sale.

⭐️ PÜR 4-in-1 Skin Tint Mineral Sunscreen SPF 50 (LN2) — $21 (reg. $42) My best friend was obsessed with this in college (or something just like it from PUR) and when it was re-released, we both were crying in our text messages to each other. Very lightweight. Easy for building coverage on acne-prone skin even! For those wondering, it does have a mineral SPF 50 too.

🗓️ Saturday, September 12

⭐️ Estée Lauder Double Wear Stay-in-Place Foundation (0N1 Alabaster) — $26 (reg. $52) This is one of those legendary long-wear makeup products that has been around forever. While it is a little matte for me, I always recommend the Double Wear foundation because it gives easy & quick full coverage that survives heat, humidity, and a 12-hour day. Most people who have oily-skin will consider this a holy grail product. I don’t see it go on sale often!

🗓️ Sunday, September 13

⭐️ Charlotte Tilbury Matte Revolution Hydrating Lipstick in Wedding Belles — $19 (reg. $37) I put this on here because my bridal clients would not stop requesting these from me. I love a light pink/peachy nude for myself too for extra special occasions.

🗓️ Tuesday, September 15

⭐️ Color Wow Dream Coat Supernatural Spray — $15 (reg. $30) While I love humidity for my skin, my hair is another story. I didn’t get frizz until I started wearing my hair in a middle part. So this has become my humidity insurance. You spray it on damp hair, blow-dry, and get glass-smooth, frizz-proof results that survive through workouts and even the next wash. I use it just about every day.

🗓️ Thursday, September 17 — Last Day!

⭐️ Blind Barber 40 Proof Sea Salt Textured Hold Spray — 50% off (full brand) The whole Blind Barber line is half off today. I am repurchasing the sea salt spray because I had it years ago and loved but moved onto other products. This sea salt spray gives that piece-y, matte, lived-in texture. So it’s great for shorter hair styles!

⭐️ JVN Complete Blowout Styling Milk — $16 (reg. $32) I personally don’t use this but my mom does and loves it! It’s a heat-protectant styling milk from Jonathan Van Ness’ line that gives a smooth, bouncy blowout without crunch or weigh-down.

⭐️ JVN Complete Instant Recovery Serum — $16 (reg. $32) I use the recovery serum when I am wanting more control with my hair. A little bit goes a long way. It’s silicone-free and strengthens instantly. I apply it before I blow-dry my hair.

⏰ Don’t-Miss Alerts – Best Deals You Don’t Want to Miss

8/29 – First Aid Beauty Gentle Face Cleanser – Shop
8/30 – Lancome Teint Idole Foundation – Shop
8/30 – Fresh Soy Face Hydrating Cleanser – Shop
9/1 – ghd 1″ Flat Iron – Shop
9/3 – Buxom Plumping Lip Gloss – Shop
9/3 – Urban Decay Eye Primer – Shop
9/5 – Benefit Brow Pencil – Shop

❓How the Sale Works

• Daily Beauty Steals are up to 50% off for 24 hours only — they go live at midnight CT and expire at 11:59 p.m. CT that same day.
• Weekly Beauty Steals stay on sale for a full 7 days, refreshing each Friday of the event.
• Diamond & Platinum Ulta Rewards members get free shipping on Beauty Steal orders (and got early access on August 27). Everyone else gets free shipping on orders $35+.
• You can’t stack Ulta coupons on Beauty Steals — but you’ll still earn points.
• Deals sell out. These are while-supplies-last, and the viral ones go fast. If one of my picks is on your list, grab it the morning it drops.

💬 FAQs